About Us

A Story of Indulgence, Ingredients, and Inspirations

Incepted in the year 2009, Simply Different has risen beautifully, just like a cake in the oven! We’ve been catering to the F&B sector for over 10 years now and have delighted more than 250 institutional customers, home bakers, and aspiring chefs in our sweet journey of success. Our young and dynamic team of 10+ employees with a de-centralised structure is passionate about food and it reflects in their dedication and commitment to work. Each of our members have a key role and are accountable for everything within their scope of work.

 For us, the recipe for customer satisfaction lies in our commitment to sourcing premium quality ingredients and equipment from global manufacturers and food companies. Anyone who has a passion to cook food can find some of the most treasured and world-class cooking essentials at our store.

 We began with a humble 80 sq. ft. area in Wanowrie, which has now grown to a 1500 sq. ft. unit with all the love, support, and trust we received from our customers. Our store and warehouse unit has a dedicated storage space for -18, 2-7-degree, 18-20 degree, and ambient storage. As a result, we’re able to ensure the safe storage of all temperature critical ingredients for our customers.

 Our USP lies in offering all the ingredients and accessories required for bakery, confectionery, culinary, and ice-creams.


The Philosophy of Perfection & Preservation

 We are conscious of the implications of every product we market and distribute. Our philosophy is to represent products which have some nutritional value. We are constantly identifying products and services that can add value to our entire ecosystem and benefit everyone involved. We have developed trust and loyalty due to our consistency in product availability, efficiency in storage and impeccable distribution network.


 Moving Towards a Health-Conscious Future

 We’re now at a pivotal point in our journey where we understand that we’re all co-dependent. Our efforts are no longer directed only towards making a living, but focusing on encompassing the well-being and prosperity of our entire ecosystem.

 We want to educate our customers and provide suitable solutions by identifying, sourcing, and supplying healthy and sustainable ingredients.

 While the sensory appeal is highly emphasized in the food industry today, health and nutrition often get neglected, especially in the industry of desserts.

 With a vision to put our philosophy into practice, we have collaborated with genuine manufacturers and partnered with health and nutrition experts to overcome the challenge of unregulated use of basic ingredients like flour, sugar, and salt.

 We only bring you ingredients that are safe and approved by international food authorities so that you can deliver delicious and nutritious gourmet food and desserts to your customers or families.

 We’re here to bake your day!